After a year and a half long sabbatical, I am back with a new name and on a new blogging platform. Back in 2011, I had to let go of blogging because of how boring and routine it started to feel: every blog post felt forced and focused on certain negative factors of my life. However, a lot has changed since then. I have changed in ways I could not have imagined and I can’t stop falling in love with what life has to offer each day.


While I was taking time off from personal blogging, I tried my hand out at content writing, worked for online magazines, and interned for fashion weeks. I met new people and re-discovered the reason I fell in love with the business of fashion in the first place. I realized how this industry can be mean and competitive, yet warm and embracing at the same time. I was reminded of how I never took this up for the glamour (not that I mind that aspect), but simply for the amount of passion and hard work that goes into creating and communicating this fascinating form of art.

I don’t plan on making this a niche or street style blog – those should be left to the experts. While I might indulge in sharing tidbits of my personal style, I just want to use this platform to discuss the various sources of inspiration and learning all around me. I hope to explore the business, the history, the social and cultural elements, the economic influences, the people – everything that goes into making FASHION what it is.

As they say, blogging is more than just about pretty pictures; here’s hoping the posts that follow live up to expectations (and maybe even exceed them).