I was recently invited to the launch of Fair & Lovely’s New Powder Cream! The super fun bloggers’ meet took place at Bungalow 9 in Bandra, Mumbai, on Sunday, 17th June, 2016. The event commenced with an exclusive look at the TVC of the brand new product, followed by more details of the powder cream by Mr. Pratik Ved, Sr. Brand Manager, Fair & Lovely India.
Created with a breakthrough fairness formulation, the revolutionary product aims at giving you the best of both worlds: the perfect blend of brightening powder combined with fairness cream. Fair & Lovely Powder Cream offers an instant and lasting glow for up to 14 hours, while keeping the skin nourished, giving you a flawless look throughout the day!
The rest of the event included a series of interesting activities, hosted by the lovely Freishia Bomanbehram. We were divided into 2 teams of 7 bloggers each, named the ‘powder’ and ‘cream’ teams respectively, and got to participate in some very entertaining games.
The games included a Poster Challenge round (where we had to design a poster representing our team, which was won by us), some memory games, as well as a few quiz challenges. In the midst of all this, we also got to indulge in a delicious lunch and a fun Photo Booth!
We also had the opportunity of trying the product on our own skin. Personally, I have never been an advocate of fairness creams, as I believe every skin tone and complexion is perfect the way it is! However, I’m all for trying products that help enhance your beauty and solve day-to-day skin issues.
Being someone who suffers from T-zone oily combination skin, I often have to turn to powder foundation to reduce the greasiness and shine. I applied this powder cream after removing my makeup and, I have to say, the result did surprise me! Unlike other creams that leave your skin feeling oily, this left a matte finish. Even though I applied a coin-sized amount – the same amount I use when applying other creams – it did not feel sticky at all! Moreover, the result lasted for hours, even after I went home – something I barely ever experience when using other moisturizers.
The Fair & Lovely Powder Cream was developed keeping in mind the need of millions of young Indian women who spend the major part of their day outside the house, attending college or travelling, which leaves little scope for checking their look time and again. Many of us often try to overcome dullness by reapplying moisturizer every 3-4 hours or applying powder on top of cream to combat the oil build-up. Fair & Lovely Powder Cream gives your skin a shine-free soft and smooth look that keeps your radiant look set throughout the day!
Priced at for Rs. 55/- for 18g. and Rs. 115/- for 40 gm., the unique product contains powder that absorb oil and advanced multivitamin cream that gives you smooth, supple skin, helping you maintain a long lasting glow! Fair & Lovely Powder Cream blends naturally with Indian skin tones, leading to a flawless finish all day long – no touch-ups required!
So be it the first day of office or a popular college festival, Fair & Lovely Powder Cream will ensure you look naturally beautiful for up to 14 hours!